Suntory Midorie & Gaia Initiative: Corporate ecology

Suntory Midorie

Japanese corporations are funding innovations in urban ecology. Suntory, one of Japan’s largest beverage companies, has a subsidiary called Suntory Midorie that creates green roofs and green walls. Examples of their work are on display in Shibuya and used on Suntory’s Tokyo headquarters.

Gaia Initiative is a non-profit that brings together corporate leaders and academics to promote environmentalism. They are currently sponsoring anthropologist Takemura Shinichi’s Tangible Earth, a giant globe that provides live data about global warming, climate change, and disaster prevention. The adviser list includes CEOs of leading companies such as Benese, Pasona, Mitsui Fudosan, Doutor Coffee, and Asahi Breweries.

A great source for news in English on Japan’s corporate eco initiatives is CScout Japan, a trend research company. Check out their blog’s “eco” tag.

I wonder if there is this much corporate activism in Europe and the United States. And in Japan, I wonder how corporations can best work with ordinary gardeners to transform cities into urban forests.

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