I already forgot where I saw this scarecrow last week. I find the image haunting and overwhelming.
There’s something very Japanese about this scarecrow and its placement in an ad campaign. The farmer’s clothes evoke the past, the expression is at once cute and creepy, and a figure created to deter birds from the field draws attention to a graphic overload of ads highlighting ready-made foods from the countryside and the “Christmas fair.”
This excess of visual symbols in a small space is a kaleidoscope of opposites: 2D and 3D, paper and cloth, old and new, city and country, national and imported, food and commerce, artisanal and industrial. The patterns, colors, fonts, photos, graphics, and references are dizzying.