Nanohana (Rapeseed) in subway ad for Izu

渋谷駅で、菜の花のディスプレーが伊豆への電車旅行を宣伝しています。

I was delighted to see these nanohana (菜の花, or rapeseed) flowers in a subway display promoting rail trips to Izu, a subtropical peninsula a few hours from Tokyo. Rapeseed can be eaten like brocoli, used to make canola oil, or planted as a winter cover crop to improve soil quality. It is clever to promote rail trips to the countryside by bringing a bit of nature into the subterranean tunnels of heavily trafficked Shibuya station.

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