Yesterday in Roppongi’s Midtown, this well-dressed lady was promoting the countdown to the decision on the 2016 Olympic Games location. Tokyo is competing against Madrid, Rio de Janeiro and Chicago. The lady’s digital sign, uniform, floral arrangement, and presence did not attract much attention in the busy shopping mall, and provided the uneasy spectacle of corporate boosterism without much popular interest.
The big decision day is October 2, 2009 in Copenhagen, Denmark. Given the ecological theme to Tokyo’s Olympic bid, what will happen to green city initiatives if another city is chosen? How can Tokyo and the Olympic promoters gain more interest from local residents? Is Olympic pride more or less difficult to instill in this megalopolis than passion for urban ecology?