Marui’s new Nakano store offers a generous sidewalk, blurring public and commercial spaces. I love how Marui is making public landscaping its brand identity.
I am super pleased that the new Marui department store in Nakano is building a great entrance. Rather than build up to the edge of the property, Marui has a two-story atrium by setting back its entrance, with four mature trees and hopefully some planter beds. By blurring the line between public and commercial space, Marui will create an engaging sidewalk with plants.
For a short stretch of this narrow sidewalk on the south side of the JR station, there will be plants on both sides.
This store design seems related to the new Shinjuku store landscape, which I blogged last year. That store also has two very popular ground floor food shops (an Italian gelato and French bakery) that are very open to the sidewalk and attractive, new green spaces.
I like to see how smart retailers realize that improving the sidewalk and pedestrian experience will increase business and goodwill. There is no contradiction between generosity and profits. I hope that this public green space becomes a recognizable part of Marui’s brand identity. I’ll definitely check out Marui Nakano when it opens soon.