Chapter on city branding with new green spaces

都市ブランド設定についての新しい本が出版されました。緑の空間についての章を書きました。機会があったら、読んでくださいね。今のところ英語版だけです。

Palgrave Macmillan‘s new City Branding book includes my chapter on city branding with new green spaces. Amazon’s says it’s in stock, but I am still waiting for the publisher to send me a copy. There are many chapters I am looking forward to reading, including Roland Kelts’ chapter on Tokyo (@rolandkelts). Many thanks to Keith Dinnie for editing this volume.

Preface; K.Dinnie
Foreword; B.Baker
PART I: THEORY
Introduction to the Theory of City Branding; K.Dinnie
Branding the City as an Attractive Place to Live; A.Insch
City Branding and Inward Investment; A.C.Middleton
City Branding and the Tourist Gaze; G.Hospers
City Branding Partnerships; S.van Gelder
City Branding and Stakeholder Management; A.Stevens
Paradoxes of City Branding and Societal Changes; C.Ooi
City Branding through Food Culture – Insights from the Regional Branding Level; R.Tellstrom
City Branding and Sustainable Urbanism; J.Braiterman
Online City Branding; M.Florek
PART II: CASES
Introduction to the Practice of City Branding; K.Dinnie
The City Branding of Accra; A.Ebow Spio
The City Branding of Ahmedabad; S.Nair
Athens City Branding and the 2004 Olympic Games; M.Fola
The City Branding of Barcelona: A Success Story; J.C.Belloso
Chongqing’s City Branding – The Role of Graphic Design; F.Lau& A.Leung
Edinburgh City Branding; K.Wardrop
The Hague, International City of Peace and Justice; B.Hulleman& R.Govers
Kuala Lumpur City Branding; G.Musa& T.C.Melewar
Lisbon City Branding; J.Freire
The City Branding of Montevideo; P.Hartmann
New York City Branding; P.Bendel
Paris City Branding; J.Kapferer
Seoul City Branding; K.Y.Kyung
The City Branding of Hong Kong; T.Loo
Strategic Planning Director for China at Mediaedge:cia
Sydney City Branding; G.Parmenter
Tokyo’s City Brand; R.Kelts
Wollongong City Branding; G.Kerr

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