I like this before and after photo set. It shows an apartment building green space that sits between the ten story building and its two story neighbors, homes and a plumbing supply business. It borders a small street that is mostly pedestrian.
The garden has a mix of flowering vines, bushes, bulbs, and a row of pine trees that were probably planted 35 or 40 years ago. The utility pole support is borrowed infrastructure for training a vine upwards.
The photo above was taken October 24, 2011, and the one below November 23, 2011. Above you can see all the fullness of summer: lush foliage, pink and red flowers at every height level, a blurring of the boundary with the neighbor’s garden.
A month later, the 3 story tree has been heavily pruned, which lets light in during the cold months. All the plants have been cut back, and you can see the wall separating the properties.
The maintenance is a mix of semi-professional gardeners hired by the apartment building and a retired couple living in the garden apartment. Although far more restrained in winter, the garden continues to bloom in every month, no doubt because of their efforts.
Marui’s new Nakano store offers a generous sidewalk, blurring public and commercial spaces. I love how Marui is making public landscaping its brand identity.
I am super pleased that the new Marui department store in Nakano is building a great entrance. Rather than build up to the edge of the property, Marui has a two-story atrium by setting back its entrance, with four mature trees and hopefully some planter beds. By blurring the line between public and commercial space, Marui will create an engaging sidewalk with plants.
For a short stretch of this narrow sidewalk on the south side of the JR station, there will be plants on both sides.
This store design seems related to the new Shinjuku store landscape, which I blogged last year. That store also has two very popular ground floor food shops (an Italian gelato and French bakery) that are very open to the sidewalk and attractive, new green spaces.
I like to see how smart retailers realize that improving the sidewalk and pedestrian experience will increase business and goodwill. There is no contradiction between generosity and profits. I hope that this public green space becomes a recognizable part of Marui’s brand identity. I’ll definitely check out Marui Nakano when it opens soon.