Corporations

Launching Social Models, a design research studio in Tokyo & San Francisco

Case-Studies14

クライアントの依頼例:ベンダー・営業チームとのコミュニケーションを向上させてほしい。

 

Tokyo Green Spaceと平行して、私が関わっている仕事を紹介させてください。デザイン人類学者として、コンサルティングをしています。会社名は、SOCIAL MODELS「ソーシャル・モデルズ」。クライアントの多くが企業・大学・芸術機関です。最新のホームページを立ち上げました。東京とヨーロッパで活躍するデザイナー、ルイス・メンドにデザインしてもらいました。ホームページには、リサーチの視点が写真と一緒に紹介されています。是非、寄ってください!

As many of you know, my “day job” is as a design anthropologist working with corporations, universities, and arts organizations. Recently, I re-formed my thirteen year consulting company as Social Models. Thanks to the amazing designer, Tokyo resident Luis Mendo, the new site’s images combine my love of photography and offbeat urban stories to show how design research rests on close observation and makes new opportunities visible.  I can’t thank Luis enough for his skills at helping me communicate my passion for research and design in Tokyo and San Francisco.

 

SF Sidewalk planting

SF Sidewalks, Dwell magazine article

Dwell magazine has a great article about San Franciscans’ digging up their sidewalks and planting gardens. Much of the credit is due to Jane Martin and her organization Plant*SF, which has helped neighbors and corporations turn concrete into habitat for plants, wildlife and community.

Martin estimates that 15,000 square feet of pavement have been replaced by public sidewalk gardens that absorb rainwater and require no irrigation. I like how Martin describes her test for native plants: “I’m an Iowa girl, so I learned about natives by planting stuff and leaving town. Whatever was alive when I returned passed the test.”

Compared to San Francisco, Tokyo’s climate, with almost year-round rain, offers an even greater potential for plant life in public spaces with minimal care. With so many avid gardeners growing such a variety of plants in small pots, I can only imagine how much more impact they would have if they received government or nonprofit help to dig up the concrete and plant directly in the earth.