According to the early French anthropologist Marcel Mauss, gifts are the foundation of society. They are certainly convenient for Making Friends.
In Japan, all corporations have “Corporate Social Responsibility” groups, and most of them focus on the environment. Some corporations have grant-making foundations (such as Coca Cola Japan), and others have green businesses (Japan’s largest car company Toyota and largest beverage company Suntory both have green roof subsidiaries).
Starting on April 1, 2008, nineteen large companies formed the Japan Business Initiative for Conservation and Sustainable Use of Biodiversity (JBIB). Members include major electronics, construction, housing, insurance, food and telecommunication companies. I am hoping to learn more about this group, and its efforts to become corporate leaders in advocating for biodiversity.
Shortly before it closed for renovations, I visited an unusual basement farm set up by one of Japan’s largest staffing agency Pasona. Named Pasona o2 (a summary in English here), this underground farm aims to raise popular awareness of agriculture, provide relaxation for nearby office workers, and attract media attention: