maximization

A visitor’s view of “pure living” in Tokyo

PSFK and Pure Living in Tokyo

An interesting blog post about Tokyo’s environmental paradoxes by Piers Fawkes of PSFK, organizer of the Pure Living Tokyo idea salon last month sponsored by Nissan. In a very brief visit to Tokyo, Piers captures in words and photos some of the achievements in energy efficiency and resource maximization, while also lamenting wasteful consumerism and the desire to appear modern.