Tokyu Group

How to entice tanuki “racoon dogs” to return to Tokyo

最近、東京ローカルフルーツのジェス(@jessmantell) とクリス(@a_small_lab) とタヌキが東京に来るタヌキの研究をしています。動物建築というコンテストに提案を送って、もうすぐ記事がオンライン出ます。この新しい研究所の名前は、「the Studio for Creative Revitalization of Tanuki Urban Manifestations, or S.C.R.O.T.U.M.」です。

渋谷で写真撮影をしました。タヌキが渋谷川から東京に入ってきます。東急グループの新しいヒカリエを訪れて、渋谷駅のDean & Delucca でコーヒーを飲みます。そして、サラリーマンに健康的な息抜きと逃避の方法を教えています。

Tanukis are real and mythic animals that once inhabited Tokyo, and are now primarily found as large ceramic statues outside local bars and restaurants. Tanukis are shape shifters, with a special superpower emanating from their floor-scraping scrotums.

My Tokyo Local Fruit co-instigators, Chris Berthelsen (of A Small Lab) and Jess Mantell (of Edoble), and I have been thinking about this subject through a contest submission for Animal Architecture and related articles to be published online soon. We’re calling our new research effort, the Studio for Creative Revitalization of Tanuki Urban Manifestations, or S.C.R.O.T.U.M.

We would like to encourage more urban human/non-human cohabitation, and are inspired by what a tanuki-friendly Tokyo would look and feel like. Here are some images from a recent photo shoot in Shibuya. Jess will add to the images to suggest new scenarios of interaction and play.

You could imagine tanuki entering the big city by river, and then interacting with the human inhabitants.

Tanuki visits Tokyu Corporation’s new Hikarie shopping complex, has a coffee at the Dean and Delucca outside Shibuya station, and encourages office workers to find healthier ways to relax and escape.

“We do Eco” from Tokyu

"We do Eco" from Tokyu

In the subway, I noticed this striking image and cloying tag line from Tokyu. The ad talks about the importance of growing plants on buildings, and cites a hospital they are building at Oookayama station (大岡山駅).

Tokyu Group is an old-style conglomerate built around a railway company, and including other businesses that enhance the value of the transport network, including retail, real estate, construction, leisure and cultural centers.

"We do Eco" from Tokyu Hospital

Here’s Tokyu Group’s We Do Eco website.